Windows Phone 8: A New Attempt to Conquer the Mobile Operating Systems Market

The announcement that the first Windows Phone 8 smartphones are to hit the market this fall triggered renewed discussions about the outlook of the mobile OS market.

Recently, as reported by marketing company Kantar Worldpanel, there has been an upsurge in Windows Phone 7 market share in all the main markets. Germany, Great Britain, Italy, France, and the USA have witnessed the doubling of the share since the beginning of 2012. IDC experts forecast that by the end of 2012, Microsoft’s operating system will have reached 5.2% of the global mobile OS market, significantly less than the share of Android, iOS, and Blackberry. However, IDC also reports that Windows Phone will take second place right after Android, with 19.2% market share and a unique growth rate of almost 50% in just four years, which will subsequently lead to an applications development boom for this OS.

Despite our clients’ conceptual interest in two leading mobile operating systems, Auriga has never wiped Microsoft products off the slate. The company’s engineers study the technological capabilities of the platform, as well as its hints and tips, with the aim of successful and quality WP7 applications development. Among projects successfully completed from scratch, Auriga can proudly present a mobile banking application for customers to manage their bank accounts, transactions, and payments and Travel Assistant, a solution for travel agents.

The mobile banking application is one of Auriga’s most promising solutions, and it has already attracted the interest of several banks. This ready-made mobile solution for banks is an application for managing accounts, cards, and deposits on a smartphone (the app works with Windows Phone 7 as well as with iOS, Android, RIM (Blackberry), and Bada). The application was created in close cooperation with banking analysts and experts, and our engineers examined all recent trends in the information security domain and applied their most up-to-date knowledge in the development of the application.

Another Windows Phone 7 solution, Travel Assistant, is an app that allows users to search flights with the option of booking.

The company’s engineers are currently working on other WP7 projects and look forward to the Windows Phone 8 release. The experience of Auriga’s engineers allows them to develop complex solutions in good time. In addition, if the analysts are right, then the volume of work for our programmers will definitely increase in the near future.

Outsourcing Industry Experts Gathered in the City of the Eternal Spring

At the end of July, 450 participants—renowned experts in the world of outsourcing; CEOs from Fortune 500, Forbes 2000, and IAOP 100 lists; power officials; politicians; economists; and scientists—from 48 countries gathered for the fifth Global Outsourcing Summit (GOS) in Kunming, China, the city of the eternal spring.

Dr. Alexis Sukharev, Auriga’s president and founder, took part in the event along with representatives from such large companies as Microsoft, Intel, Dell, Oracle, HP, and others.

Once again, the International Association of Outsourcing Professionals (IAOP) acted as an official partner of the event.

The GOS is one of the most significant events aimed at researching the status quo and exploring the development laws of global outsourcing. In light of the steady growth of global outsourcing markets, events of this level are becoming increasingly important.

Gartner forecasts a 4.4% CAGR and $443 billion market size for outsourcing industry by 2015.

In this regard, the interest of the public, government, and business in strengthening collaboration and cooperation in developing global outsourcing and increasing the roles and enhancing the recognition of the countries and providers with an outsourcing focus is quite understandable. The fifth GOS addressed these particular challenges.

The extended agenda of the summit included a visit to the hi-tech development zone in Kunming and meetings with government officials of Kunming and Yunnan Province.

At the grand opening reception, Alexis Sukharev addressed the hosts on behalf of all guests. He emphasized the significant role of the summit and focused on the prospects of cooperation between China and Russia in the area of outsourcing when gaining access to the European and US markets.

Chinese officials opened the summit on Saturday, July 28, with welcome speeches from Qiu Hong, Assistant Minister of Commerce (China); Wei Jianguo, Secretary-General of the China Center for International Economic Exchanges (China); John Winston Howard, Global Co-Chairman of APCEO; the former Prime Minister of Australia; and other famous politicians.

Auriga’s president, one of the keynote speakers, gave a speech on opportunities for IT outsourcing cooperation between China, the USA, and Russia. He focused on a description of the current situation in the outsourcing industry and identified the existing cooperation opportunities for Russia and China.

Summarizing the results of the summit, Alexis Sukharev noted the high professionalism of the event’s organizers and the topical agenda:

“Events of such a level allow us to get a clear idea about the situation in the industry, to outline development paths and find new partners. For example, Auriga has been developing a strong partnership with Chinese companies since the third GOS back in 2009.”

Auriga Employees Accumulated Experience for TIZEN Projects

At the Tizen Developer Conference in May 2012 in San Francisco, CA, Samsung presented the first smartphone based on a new operating system. Despite the record-breaking short creation time of this platform (i.e., just a few months),[*]

Auriga’s engineers have already had a chance to work with it and to explore its capabilities. They point out that Tizen is characterized by its focus on HTML5 applications and interfaces as well fully functional support of API by third-party vendors. It allows the developer to work through possible problems concerning the use of native libraries and simplifies the application development process.

Tizen OS—the successor of MeeGo and Limo—was first announced in September 2011, and in April 2012, version 1.0 Larkspur was released. The release of Tizen 2.0 Magnolia is expected by the end of 2012. This joint Samsung and Intel project with open source code is an open Linux-based operating system and is positioned as a potential competitor to Google Android and Apple iOS.

Several manufacturers have already confirmed plans to release a number of devices working on Tizen in the second half of 2012, and these devices aren’t limited to smartphones only. The list also includes netbooks, tablets, smart TVs, and in-vehicle infotainment systems.

Understandably, it is currently not clear how Tizen will spread across the global mobile OS market considering that the abovementioned Android and iOS have gained a foothold in that market already. Moreover, International Data Corporation (IDC) analysts forecast that by 2016, Windows Phone will have caught up with the leaders, whereas the share of other operating systems will decrease. Nevertheless, it should be taken into account that many large manufacturers of multimedia devices are committed to Tizen’s success. Along with Intel and Samsung, these include NEC, Panasonic, Sprint, Vodafone, SK Telecom, Telefonica, and others.

The young age of the new platform has not been a barrier for Auriga. In recent months, the company has been involved in a number of projects for Tizen. This comes as no surprise, because Auriga’s portfolio includes many projects related to Android and embedded Linux development. Auriga possesses extensive experience in working with Linux systems; knowledge of target platforms (ARM, x86, frameworks used in Tizen); experience related to compilers, optimization, emulation, and virtual machines; and testing and problem analysis experience. This allows Auriga to participate directly in the development of Tizen and its implementation on end devices and to act as an expert in a completely new area of mobile systems. We value such projects very much, as they offer our engineers the opportunity to deal with the most advanced and interesting technologies, expand our service portfolio significantly, and allow our employees to stay at the forefront of the industry.


 [*] It should be noted that it took almost three years to create Android OS as we know it, from the day Google purchased Android Inc. with the first version of the working platform for mobile devices in 2005 to the day it was released as Apple Pie in 2008. Some indirect information implies that iOS development began back in 2004 as Mac OS adaptation for the completely new device known today as the iPhone, and release followed only in 2007.

Auriga Confirms Its Leadership in Software Development for the Healthcare Industry

For the fifth year in a row, Auriga is included in the Best 10 Rising Stars[*] by Industry Focus – Healthcare sub-list of the Global Outsourcing 100 list by the International Association of Outsourcing Professionals (IAOP). The main challenge of this domain is the stringent safety, reliability, and quality software requirements resulting from the life-critical nature of the developed systems used in intensive care hospital units. It should be mentioned that the Global Outsourcing 100 list is based not only on unbiased company performance indicator evaluations, but also on client feedback with respect to service quality and customer satisfaction. Therefore, we at Auriga consider our longstanding inclusion in the “Industry Focus – Healthcare” sub-list a great achievement and recognition of the high professionalism of all our specialists, including, most notably, our engineering department. Continue reading