In a constantly changing economy, customers are a valuable asset that requires effective work at all business process stages, including targeted marketing, sales conversion, and after-sales service. All these steps must be transparent, fixed, and traceable. That is why CRM solutions have become such popular instruments in recent years.
It may seem that customer relationship management has never been as easy and efficient as today when there are so many user-friendly CRM solutions coming in all shapes and sizes, as well as price tags. However, ways of doing business vary, and each organization using SugarCRM/SuiteCRM has unique business processes and operations. Off-the-shelf or out-of-the-box options may look good to start with, but there is no one solution that suits every type of company. Continue reading