SugarCRM with MailChimp integration to boost email campaigns

Scope

Auriga was tasked to integrate SugarCRM with Mailchimp, a marketing automation platform and an email marketing service, to share contact information bidirectionally.

Project Highlights

  • Daily two-way automatic contact synchronization
  • Unsubscribed (opted out) and cleaned (invalid) contact tracking
  • Synchronization testing

Achieved Benefits

The synchronization between SugarCRM and Mailchimp helped to export contacts from SugarCRM to Mailchimp subscriber lists and easily plan/manage e-mail marketing campaigns. With this integration, Sales and Marketing Departments can also track successful/failed campaigns and unsubscribes and make more educated sales decisions.

Technologies Used

PHP

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