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News Release

Aug 21, 2017

7 Reasons to Customize Your SugarCRM/SuiteCRM System

In a constantly changing economy, customers are a valuable asset that requires effective work at all business process stages, including targeted marketing, sales conversion, and after-sales service. All these steps must be transparent, fixed, and traceable. That is why CRM solutions have become such popular instruments in recent years.

It may seem that customer relationship management has never been as easy and efficient as today when there are so many user-friendly CRM solutions coming in all shapes and sizes, as well as price tags. However, ways of doing business vary, and each organization using SugarCRM/SuiteCRM has unique business processes and operations. Off-the-shelf or out-of-the-box options may look good to start with, but there is no one solution that suits every type of company.

SugarCRM, one of the most empowering, adaptable, and affordable CRM systems, has already been deployed by more than 2 million users in over 120 countries. Additionally, 500,000 individuals have downloaded SuiteCRM, a free and open source alternative to SugarCRM. Both systems deliver actionable insights into customer relations, enable powerful analytics, bolster customer care, and enforce sales team innovation. Basic CRM features are built to match a wide variety of industries and business models, but as noted above, one solution clearly does not fit all.

Here are seven great reasons to consider SugarCRM/SuiteCRM customization and, as a result, make your CRM system a competitive tool to increase sales and succeed in your market.

Tailored to Meet Your Exact Needs

No two businesses are alike—every company has its own specific characteristics and requirements. Consequently, it makes sense to invest in a SugarCRM/SuiteCRM system that is tailored to meet your exact needs. With a customized solution, you get the best of your CRM system by improving the productivity and efficiency of your sales team. The majority of CRM experts agree that every successful implementation of CRM is a customized CRM system in one way or another.

Custom Workflows

The way in which you find your clients and sell to them is your unique approach that differentiates you from your competitors, so why use a one-size-fits-all workflow? Having a customized workflow within SugarCRM/SuiteCRM streamlines the work that you and your team need to get done, allowing you to gain a real advantage and save your company time and money in the long term.

Better Integration

Your daily operations can run more efficiently when your SugarCRM/SuiteCRM system is integrated with third-party business applications. With custom plugins, you can integrate your CRM system, for example, with Jira to design a smoother sales process or MailChimp to boost email marketing, enabling fast and transparent communications between various departments.

Smarter Automation

Automation is a great timesaving tool, and both SugarCRM and SuiteCRM have some level of automation built into the system. But what if the prescribed automation does not match how your business functions? Customization allows you to tune the right level of workflow automation to match your day-to-day practices. With customized SugarCRM/SuiteCRM automation, your business remains flexible and agile.

Stronger Analytics

You are the one who chooses the metrics that are most important to your business to measure success. Custom reports and dashboards foster accurate forecasting and efficient decision-making, and automated reporting allows you to cut your administrative work in half. Measuring your business in ways that motivate you most is the best way to make management decisions that will help you drive revenue and outperform your competition.

Easier to Use

With SugarCRM/SuiteCRM, you get a simple user interface and intuitive navigation. However, the system may not reflect the way you organize your products and services or the way you segment your clients. Custom modules and fields help you seamlessly organize your CRM system in the same way you organize your work. When your CRM system corresponds with the way you run your business, using it is easy, efficient, and enjoyable.

Affordable Prices

Thousands of teams choose SugarCRM and SuiteCRM solutions because they represent value for money: they provide powerful and flexible CRM capabilities at a relatively low price compared to the complex solutions of larger CRM vendors, such as Salesforce, SAP, Oracle, and Microsoft. In fact, it is usually cheaper and easier to customize SugarCRM/SuiteCRM software than to deploy a default version of a more expensive CRM system.

Your CRM system can only be successful if it suits your business needs—don’t put off extending and customizing it. Auriga offers a wide range of SugarCRM/SuiteCRM customization services, including custom plugin development, customized reporting, and CRM system extension with custom modules and fields. Our skilled programmers align your CRM system to the size, processes, and operations of your business, enabling workflow automation and maximizing ROI and customer satisfaction.

Feel free to contact us to help you realize the full potential of your SugarCRM/SuiteCRM or learn more about our services on our website.


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