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Auriga has a long and successful history working with start-ups of different sizes and at various stages. Such companies have always constituted a considerable part of Auriga clients, up to 25% of the total customers list, and in certain years even higher.
In 2010 Auriga decided to turn its knowledge and deep understanding of start-ups' needs accumulated from multiple engagements with new technology enterprises into a new service line, which is to become the primary focus for Auriga's Product Development practice.
The new Auriga's service line brings the following benefits to young businesses and companies starting new product development initiatives:
Having these components in place promptly and at a cost lower than a newly started company would get itself, greatly accelerates the time-to-market and decreases the expenses for new projects. Reliable estimates and ability to fix the price and time required to build the first versions of the product minimize the uncertainties in the business plan. All these factors combined reduce the risks and costs, shorten the development cycle, strengthen the team, and simplify securing new investments.
To further increase the attractiveness of its services for start-ups, Auriga has also launched a program targeted at building a partnership network with investment firms, such as angel investors, venture capital and private equity firms.
There are clear benefits for both Auriga and investment firms in such partnership. Investment firms get risk reduction and increase in success ratio by making their portfolio companies use Auriga services. And for the start-ups, this partnership network, when completed, will bring an important additional benefit – ability to secure investments through Auriga.
In 2010, the explicit focus on start-ups was added to the company strategy, and within one quarter brought a twofold increase in the share of startup clients in Auriga’s client list. Now it is about 50% of the total customers list, and Auriga is working on increasing this share further. Among the new customers of Auriga are young U.S. and Russian companies, including business domain companies with no experience of software development and small technology-focused initiatives who need to upscale their software R&D effort.
Besides the new focus, this success in winning the hearts of the start-up customers can be attributed to the fact that Auriga perfectly matches the requirements of such customers for a software development services provider: