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News Release

Feb 3, 2003

Auriga Joins Efforts to Back Memory Card Standard

AMHERST, NH- Auriga Inc., an Amherst-based IT consultancy, announced that the company has joined the Secure Digital Association (SDA), an industry-wide organization which aims to set industry standards for the SD (Secure Digital) Memory Card and promote its wide acceptance in digital applications.
Established in 2000 by Matsushita Electric Industrial Co., Ltd., best known by its Panasonic brand name, SanDisk Corporation and Toshiba Corporation, the SD Association has a membership of over 500 companies from around the world covering diverse industries including consumer electronics, information processing, telecommunications, entertainment and software.

The SDA’s mission is to establish technical and specification standards for the SD Memory Card applications, promote the next generation memory card to make it widely used in the industry through standardization, and encourage development of products in the field of digital A/V equipment and digital information network equipment.

The SD Card is a highly sophisticated memory device that stands to revolutionize information, entertainment and communications. The SD Card standards are currently being built into a wide range of new digital products such as cellular phones, audio players, automotive multimedia systems, handheld PC’s and video and digital still cameras.

“The SD Association aims to establish an emerging new storage media and we at Auriga are honored to be a part of this effort,” said Slav Lerner, Director of Client Relationship at Auriga. “With support from industry leaders, the SD Memory Card format will become the industry standard for removable digital storage.”

Since its launch at the 2000 Computer Electronics Show, the SD Association’s membership has grown more than five-fold and includes the leading manufacturers and content providers in consumer audio/video, digital imaging, Internet, communications and wireless, personal computers and PDAs, automotive, and other key markets in the information age.

The SD Association (SDA) is an open industry organization established in January 2000 by leaders Matsushita Electric (Panasonic), SanDisk and Toshiba, supported by a consortium of 500 companies. The SDA’s mission is to set industry standards for the SD Card and promote its wide acceptance in a variety of applications. The SD Card is a highly sophisticated memory device about the size of a postage stamp. SD Cards stand to revolutionize information, entertainment and communications by putting advanced digital storage technology quite literally at your fingertips. The SD Card standards are currently being built into a wide range of new digital products such as cellular phones, audio players, automotive multimedia systems, handheld PC’s and video and digital still cameras.

Julia Rovinskaya, pr@auriga.com
+ 7 (495) 975-7400 # 231


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