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November 19-22, 2008, Auriga representatives attended in the 40th World Forum for Medicine MEDICA’08, the annual international medical trade fair in Dusseldorf, Germany.
The MEDICA trade show traditionally covers a wide range of healthcare topics including medical technologies and products, medical equipment, and related information and communication technology. According to the statistics provided by the MEDICA organizers, 4313 exhibitors and 137,000 attendees visited MEDICA this year.
Over the years, MEDICA has reclaimed its position as the leading international event on the medical arena. As expected, one of the popular topics covered by this year’s event was medical IT, ranging from telemedicine and “telemonitoring” (the remote supervision of patients) and work flow management tools such as “electronic patient files”, “electronic health cards“ and “medical data networks”.
Included into the “Best 10 Companies by Industry Focus: Health Care” of the 2008 Global Outsourcing 100 Auriga could not miss the event. Taking into account Auriga’s expertise both in embedded medical solutions and system-level components, and health information systems, it is hardly surprising that MEDICA is an important event for Auriga, and is of particular interest for our specialists.
“What MEDICA demonstrated was a stable business atmosphere in medical industry, not affected by the current economic downtime,” observed Gennadiy Mahov, Auriga Director of Business Development. “Overall, it was a very good networking event. It was a pleasure to meet up with old friends and partners, and see new people.”
Vyacheslav Vanyulin, Auriga Head of Delivery, draw attention to the percentage of new companies represented at MEDICA in 2008.
“We’ve seen massive companies, whose products have been on the market for many years. But there is also a surprising number of start-ups founded by people who are experts in the subject areas such as chemistry or medicine, who have a very clear picture of what they want from their software products – at the concept level, but sometimes lack maturity in software engineering. Limited knowledge of software industry best practices may force the team to follow legacy approaches, leading to issues related to system support, reliability and scalability, and causing “guru lock”, when all software development depends on the “one and only” in-house guru. The same tasks would be solved more efficiently by a seasoned engineering team of a third-party software R&D service provider.”
For over 5 years, Auriga has been serving leading companies in the area of medical devices for patient monitoring, anesthesia, and ventilation. Another aspect of our experience is enterprise management systems and data storage solutions, including healthcare information systems.
As Gennadiy Mahov concluded, recapping the visit to MEDICA, “We’ve seen that our knowledge, skills and experience are in demand, and we expect that Auriga will continue to strengthen its business within the healthcare industry.”