Marketing Automation Email System

CASE STUDY

Marketing Automation Email System

customization   ·    enterprise   ·    PHP   ·    SugarCRM

Scope

Auriga was tasked to integrate SugarCRM with Mailchimp, a marketing automation platform and an email marketing service, to share contact information bidirectionally.

Projects Highlights

Daily two-way automatic contact synchronization.

Unsubscribed (opted out) and cleaned (invalid) contact tracking.

Synchronization testing.

Custom fields created in SugarCRM.

Achieved Benefits

Enhancing marketing activities with manageable e-mail targeted campaigns.

Tracking unsubscribed recipients gives clues for educated sales decisions.

Technologies

SugarCRM ·  MailChimp ·  PHP

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