Auriga was tasked to integrate SugarCRM with Mailchimp, a marketing automation platform and an email marketing service, to share contact information bidirectionally.
Daily two-way automatic contact synchronization.
Unsubscribed (opted out) and cleaned (invalid) contact tracking.
Custom fields created in SugarCRM.
Enhancing marketing activities with manageable e-mail targeted campaigns.
Tracking unsubscribed recipients gives clues for educated sales decisions.
SugarCRM · MailChimp · PHP
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