In a constantly changing economy, customers are a valuable asset that requires effective work at all business process stages, including targeted marketing, sales conversion, and after-sales service. All these steps must be transparent, fixed, and traceable. That is why CRM solutions have become such popular instruments in recent years.
It may seem that customer relationship management has never been as easy and efficient as today when there are so many user-friendly CRM solutions coming in all shapes and sizes, as well as price tags. However, ways of doing business vary, and each organization using SugarCRM/SuiteCRM has unique business processes and operations. Off-the-shelf or out-of-the-box options may look good to start with, but there is no one solution that suits every type of company. Continue reading
Autumn is traditionally a busy time for Auriga, and this year is not an exception. In the nearest future, our experts will participate in a number of international tech events, expo and trade shows focusing on the latest IT trends, emerging technologies, and innovations. And excitingly for us, we will start the fall season with visiting two of the world’s leading technological events – Mobile World Congress Americas and the IoT Solutions World Congress. Continue reading
In many ways, 2016 was an important year for driverless vehicles full of historic moments. In that year, major automakers—from Daimler to BMW, Audi, and Hyundai—invested billions of dollars in autonomous vehicle development and worked in partnership with tech players to become leaders in the race for self-driving cars. It was the year driverless and semi-autonomous cars were made available to the public for the first time, at least in trial mode, and the year that sparked a hot debate on the challenges of self-driving mobility and car automation. Continue reading
The cognitive and automation technologies behind artificial intelligence (AI) are quietly reshaping the world. Machine learning, deep learning, neural networks, biometrics, natural language processing, Big Data, and predictive analytics have unlocked our imagination, and things that were a dream a few decades ago are now a reality. Continue reading
Compliance with industry standards is not something you can skip or build in later—it is an integral part of the entire embedded software development process. It has always been crucial, considering that many industries—avionics, automotive, and healthcare, just to name a few—require highly sophisticated, safety- or life-critical embedded systems. In recent years, however, the role compliance tracking and embedded software testing play in the development cycle has greatly evolved, overturning the whole game’s rules. And when the rules of the game change, you have to change with them to win. Continue reading