A multinational pharmaceutical company hired Auriga to develop an automated system providing support for marketing activities to be implemented in branches and offices worldwide.
- Modular structure logically separating functionality.
- Integration with external Customer’s data sources – DMS, accounting system, etc.
- Easily extendable and safe server architecture.
- Extended functionality for marketing research and analysis.
- Dashboards, reports, graphs, visualization.
- Iterative approach and short release cycles.
- Entire workflow automation for the strategic planning, assigning budget, approving, reporting and analysis.
- Providing support to different types of activities: sales deals (state-wide/regional/local), promotions, conferences, events, advertising, clinical/market research.