Software Services

Prediction Solution for Web Portal Visitors


Prediction Solution for Web Portal Visitors

AWS   ·    Digitalization   ·    Enterprise   ·    Python


One of the major EU-based manufacturing companies tasked Auriga to develop a solution analyzing visitor’s behavior on the web portal and purchase history to predict prospective purchase, increase engagement and boost sales.

Projects Highlights

55K users records, 7K web-pages, 5K positions in store.

Churn prediction: refactoring and improvement of existing approach.

Data processing transferred from Azure + BigQuery to AWS Redshift.

Accuracy for recommender system increased (0.83).

Data processing accelerated by 10x (1 hour -> 5 minutes).

Data inconsistency decreased (16% -> 5%).

Fully automated cloud CI/CD.

Achieved Benefits

Recommender system: developed from the scratch in 3 months from start.

Increased level of customer’s engagement in sales process and communications (>10%).

Increased sales turnover irrespective of seasonal and other effects.

Scheduling and data processing pipeline fully automated.

Notification system launched.


Python (pandas, sklearn, catboost)


AWS and Azure environments

Cloud CI/CD

Google BigQuery

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