Marketing Activities Planning System

A multinational pharmaceutical company hired Auriga to develop an automated system providing support for marketing activities to be implemented in branches and offices worldwide.

Projects Highlights
  • Modular structure logically separating functionality.
  • Integration with external Customer’s data sources – DMS, accounting system, etc.
  • Easily extendable and safe server architecture.
  • Extended functionality for marketing research and analysis.
  • Dashboards, reports, graphs, visualization.
  • Iterative approach and short release cycles.
Achieved Benefits
  • Entire workflow automation for the strategic planning, assigning budget, approving, reporting and analysis.
  • Providing support to different types of activities: sales deals (state-wide/regional/local), promotions, conferences, events, advertising, clinical/market research.