Marketing Activities Planning System

CASE STUDY

Marketing Activities Planning System

.NET   ·    Angular   ·    C#   ·    enterprise   ·    MS SQL   ·    MySQL

Scope

A multinational pharmaceutical company hired Auriga to develop an automated system providing 3600 support for marketing activities to be implemented in branches and offices worldwide.

Projects Highlights

Modular structure logically separating functionality.

Integration with external Customer’s data sources – DMS, accounting system, etc.

Easily extendable and safe server architecture.

Extended functionality for marketing research and analysis.

Dashboards, reports, graphs, visualization.

Iterative approach and short release cycles.

Achieved Benefits

Entire workflow automation for the strategic planning, assigning budget, approving, reporting and analysis.

Providing support to different types of activities: sales deals (state-wide/regional/local), promotions, conferences, events, advertising, clinical/market research.

Technologies

C#  ·  Angular JS  ·  .Net

Entity Framework

Workflow Foundation

RESTFull  ·  Stateless

MS SQL  ·  MySQL

 

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